Prosperous Newspaper Industry May Be Heading for Decline
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Date
Authors
Gerald L. Grotta
Journal Title
Journal ISSN
Volume Title
Publisher
Journalism & Mass Communication Quarterly
D
Data Nutrition Label57/100
- Completeness77
- Licensing0
- Openness100
- Provenance50
Assessed Jul 1, 2026
Abstract
“Marketing Myopia” appears to threaten newspapers with decreasing share of ecomoic support in ‘post-industrial society.“
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Citation
Grotta, G. L. (1974). Prosperous Newspaper Industry May Be Heading for Decline. Journalism & Mass Communication Quarterly, 51(3), 498-502. doi: 10.1177/107769907405100317