A Market Segmentation Approach to Daily Newspaper Audience Studies

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dc.date.accessioned2016-01-14T19:53:34Z
dc.date.accessioned2016-03-30T15:31:55Z
dc.date.available2016-01-14T19:53:34Z
dc.date.available2016-03-30T15:31:55Z
dc.date.issued1979-03-01
dc.description.peerreviewYesen_US
dc.description.peerreviewnoteshttps://us.sagepub.com/en-us/nam/manuscript-submission-guidelinesen_US
dc.identifier.citationLarkin, E. F., & Grotta, G. L. (1979). A Market Segmentation Approach to Daily Newspaper Audience Studies. Journalism & Mass Communication Quarterly, 56(1), 31-37, 133. doi: 10.1177/107769907905600105en_US
dc.identifier.doi10.1177/107769907905600105en_US
dc.identifier.urihttp://hdl.handle.net/11244/25329
dc.language.isoen_USen_US
dc.publisherJournalism & Mass Communication Quarterly
dc.rights.requestablefalseen_US
dc.titleA Market Segmentation Approach to Daily Newspaper Audience Studiesen_US
dc.typeResearch Articleen_US
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