Marketing Review Quiz: An Academic Application of the Popular Quiz Game Format

dc.contributor.author	Stacia M. Wert
dc.contributor.author	Gordon T. Gray
dc.date.accessioned	2016-01-14T19:53:05Z
dc.date.accessioned	2016-03-30T15:36:52Z
dc.date.available	2016-01-14T19:53:05Z
dc.date.available	2016-03-30T15:36:52Z
dc.date.issued	1990-12-01
dc.description.abstract	Adapting the popular quiz game format for use in the classroom can increase student involvement in marketing courses. Game preparation and play are described in detail, and both student and instructor benefits are presented.	en_US
dc.description.peerreview	Yes	en_US
dc.description.peerreviewnotes	https://us.sagepub.com/en-us/nam/manuscript-submission-guidelines	en_US
dc.identifier.citation	Wert, S. M., & Gray, G. T. (1990). Marketing Review Quiz: An Academic Application of the Popular Quiz Game Format. Journal of Marketing Education, 12(3), 18-21. doi: 10.1177/027347539001200303	en_US
dc.identifier.doi	10.1177/027347539001200303	en_US
dc.identifier.uri	http://hdl.handle.net/11244/25058
dc.language.iso	en_US	en_US
dc.publisher	Journal of Marketing Education
dc.rights.requestable	false	en_US
dc.title	Marketing Review Quiz: An Academic Application of the Popular Quiz Game Format	en_US
dc.type	Research Article	en_US
nutrition.assessed	2026-07-01T20:15:10.034972611Z
nutrition.completeness	77
nutrition.fingerprint	32843e47512000738f29fe8c59637f72217b3e1123cc52e900bc19bf4e1d98d1
nutrition.grade	D
nutrition.report	{"completeness":77,"licensing":0,"openness":100,"provenance":50}
nutrition.score	57

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